I Heart Canine PR is the newest dog training business accredited by the BC SPCA’s AnimalKind program, which recognizes companies committed to humane, science-based training methods that prioritize dog welfare.
“We are excited to welcome I Heart Canine PR to our AnimalKind community of accredited dog trainers,” said Nicole Fenwick, Manager of Research and Standards for the BC SPCA. “Our program helps dog guardians identify trainers who use humane methods, which have been proven to be better for dogs.”
Owner and trainer Chelene Bogan’s passion for animals deepened after adopting her Staffy-Heeler mix, whose struggles with reactivity and fear of new situations inspired her to learn more about positive reinforcement techniques.
“Positive reinforcement is a powerful, science-backed approach that supports the emotional, mental, and physical well-being of dogs,” said Bogan. “Seeing my dogs make progress through kind and respectful training methods has been one of the most rewarding experiences of my life.”
Bogan emphasizes understanding both dog behaviour and the people who care for them. “I help guardians understand why their dog may behave a certain way, whether it’s rooted in instinct, learned experiences, genetics, or trauma,” she explained. “My goal is to prevent rehoming or frustration over behaviours that are very fixable with the right support.”
“AnimalKind wants to encourage dog guardians to choose trainers who strengthen the bond between them and their dogs, and Chelene is a great addition to the program,” Fenwick added.
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