Farm to Pet is launching its second special-edition healthy pet treat package in support of Live Like Roo, a Chicago-based charity helping dogs with cancer. The new Live Like Roo Turkey Chips bag will debut in summer 2025, featuring two of the charity’s canine care recipients selected by fan vote.
For every bag sold, Farm to Pet will donate $2 to Live Like Roo, contributing to the charity’s mission of providing financial and emotional support to families facing canine cancer.
Farm to Pet founder Jackson Jones first discovered Live Like Roo at a local pet event in 2022. He was deeply moved by the charity’s work and the resilience of dogs battling illness.
“As someone who has witnessed how resilient pets are in the face of pain and adversity, I was immediately moved by the support Live Like Roo gives to dogs in need,” Jones said. “They deserve anything that can provide even a moment of the joy they give to us so selflessly.”
Jones connected with Sarah Lauch, Live Like Roo’s founder and executive director, and together they created a partnership to help as many dogs as possible. Their collaboration has now led to this meaningful special-edition treat launch.
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