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Growing Influence of the Wholesale Channel in the Mexican Pet Food Market

by Lisa

The Annual Wholesale Congress unfolded in Puebla, Mexico, drawing attention to the escalating presence of the Mexican pet food industry within the wholesale arena. Organized by the National Association of Wholesale Grocers A.C. (ANAM), this annual event witnessed a significant surge in participation from the Mexican pet food sector.

In recent years, the wholesale channel has emerged as a dominant force in the realm of fast-moving consumer goods, serving as the primary gateway for numerous Mexican pet food companies to enter the market. Notably, investments made by local pet food manufacturers in production facilities have led to a proliferation of brands and products, consolidating the wholesale channel’s position as the preferred entry point for these brands.

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While the supermarket channel remains a significant player in the Mexican pet food industry, it faces stiff competition due to space limitations. For instance, hypermarkets typically offer a selection of 10-15 dry pet food brands, whereas wholesale warehouses can accommodate up to 50 competing brands simultaneously.

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The Significance of the Mexican Wholesale Channel:
The wholesale channel in Mexico currently handles a volume of pet food that surpasses half a million tons annually. Although it may not be the largest channel in terms of volume, it stands out for its receptiveness and adaptability, making it a sought-after destination for numerous pet food brands. Negotiations within the wholesale channel tend to be more direct and straightforward, contrasting with the supermarket channel’s unique commercial conditions. Its agility and accessibility render it an attractive choice for established brands and newcomers alike, seeking to carve out a niche in the fiercely competitive pet food market.

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ANAM 2023 served as a pivotal platform for these brands, offering them the opportunity to showcase their products, forge partnerships, and explore prospects within the thriving wholesale channel. Distinguished industry leaders such as Purina, Mars, and ADM featured impressive booths, showcasing their extensive product lines. Simultaneously, emerging companies and brands, including Nutroline, Flagasa, Nutricon, Vimifos, Sesajal, Maka, the Respect Company, and MNA, capitalized on this platform. Alongside these newcomers, prominent players in the Mexican market like Nupec, Los Belenes, El Nogal, and Albapesa were also prominently represented.

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The 2023 Annual Wholesale Congress in Puebla signaled a dynamic shift in the Mexican pet food industry, where the wholesale channel’s influence and appeal continue to grow, beckoning both established and burgeoning brands to explore its abundant opportunities.

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