The fresh cat food market is booming as pet owners prioritize healthier, more natural nutrition for their cats. This premium segment, featuring customizable recipes and convenient formats, is transforming how people feed their feline companions.
In 2023, the market was valued at $35.33 billion. It is expected to grow from $37.54 billion in 2024 to nearly $60.93 billion by 2032. This represents a compound annual growth rate (CAGR) of about 6.25% between 2024 and 2032.
More pet owners now see their cats as family members. Instead of relying on traditional kibble or canned foods, they are choosing freshly prepared, minimally processed meals. These diets often contain high-quality, recognizable ingredients such as lean proteins and vegetables. Pet parents report benefits including shinier coats, better digestion, increased energy, and fewer allergy issues.
Veterinarians are also recognizing the important role nutrition plays in cat health. This acceptance is helping fresh cat food move beyond a trend to become a trusted choice.
The growing humanization of pets means people want the same quality in their cats’ food as they expect for themselves. This mindset drives investment in premium fresh food options aimed at improving longevity, vitality, and overall feline well-being.
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