Allana Consumer Products Ltd. (ACPL), a division of the 160-year-old Allana Group, has launched two lively digital marketing campaigns to promote its pet food brands, Bowlers and Purrfeto.
The campaigns aim to strengthen the emotional bond between pets and their owners while boosting engagement through fun, social media-driven contests.
The Bowlers campaign, titled #TasteThatMakesYourDogFly, features actress Soha Ali Khan and celebrates the joy dogs feel during mealtime. It invites dog owners to post creative photos or videos of their pets enjoying Bowlers meals on Instagram. Participants have a chance to win prizes — including a sponsored trip with their dog for five lucky winners and a free one-month supply of Bowlers for 100 others.
For cat lovers, the Purrfeto brand has launched a high-energy campaign called “Cattitude: Relax from Home”, starring actress Avneet Kaur. This contest encourages cat owners to share memes, reels, or videos capturing their cats’ relaxed and quirky personalities. The top five entries will win a cash prize of ₹1 lakh each, while 100 more will receive a one-month supply of Purrfeto cat food.
These campaigns reflect Allana’s growing focus on interactive marketing and building stronger connections with India’s pet-loving community through relatable, joyful content and rewarding engagement.
Related topics：
AKC Reunite Donates 117th Disaster Relief Trailer to Barrow County
Advent International Invests $175M in Felix Pharmaceuticals for Vet Generics
Registration Now Open for Petfood Forum Asia 2025 in Bangkok
