Petaluma, a leader in plant-based dog nutrition, has launched the Whole Food Mixer, a dehydrated, just-add-water formula designed to make fresh food nutrition more accessible, convenient, and sustainable for pet owners. This shelf-stable product offers complete and balanced nutrition, whether used as a light topper or a full meal — a major innovation compared to traditional dog food supplements.
Unlike conventional toppers, which are limited to 10% of a dog’s daily caloric intake, the Whole Food Mixer can be fed at any ratio while maintaining its nutritional integrity. The formula was developed by Dr. Sarah Dodd, BVSc., Ph.D., DECVCN, a board-certified veterinary nutritionist renowned for her work in plant-based companion animal diets.
“Most commercial toppers act more like snacks and can cause imbalances if overused,” said Dr. Dodd. “We created a formula that remains nutritionally complete no matter how much you serve.”
The Whole Food Mixer features 67% certified organic ingredients, including organic kale, spinach, cranberries, and textured soy protein—a complete plant-based protein source. Other key ingredients such as organic rolled oats, barley, and flax meal support digestive health and contribute essential vitamins and minerals.
A key innovation is the product’s gentle dehydration process, which retains antioxidants and micronutrients typically lost in high-heat processing used in kibble manufacturing.
“Fresh vegetables and leafy greens offer the highest levels of antioxidants when not subjected to heat,” Dr. Dodd explained. “Our method preserves the natural goodness of these ingredients.”
By combining sustainability with science-backed nutrition, Petaluma’s Whole Food Mixer aims to redefine what pet parents expect from dog food — with a flexible, clean-label solution that supports both pet health and environmental values.
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