RAWZ Natural Pet Food has promoted Luis Raya to the newly created position of key account manager for the United States and Canada.
This promotion recognizes Raya’s major impact on the company and highlights RAWZ’s commitment to growing its presence in North America.
Raya joined RAWZ in 2016 as a sales manager and brings over 25 years of experience in the pet industry. In his new role, he will lead sales strategies aimed at profitable growth, form partnerships with key accounts, and strengthen relationships with current strategic partners. He will also lead promotional campaigns to support growth and increase customer engagement.
“Since joining our team, Luis has been instrumental in expanding RAWZ’s presence within the independent pet specialty channel,” said Janet Scott, owner of RAWZ. “His deep industry knowledge, strong distributor relationships, and passion for purpose-driven work make him the perfect leader to guide our key account efforts and help grow the brand.”
RAWZ is known for its focus on natural, minimally processed pet food and its mission to support pets and their people through quality nutrition and community giving.
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