KUALA LUMPUR: Keeping a dog entails more than just providing companionship; it involves regular medical check-ups, exercise, socialization, and nutritious food. Iris Chia, founder of theRAWproof, emphasizes this holistic approach to dog care, offering personalized raw diet plans.
Chia’s journey began with personal experiences of canine health issues, motivating her to explore better dietary options for her pets. Disillusioned with processed pet food, she delved into research and underwent training from the Companion Animal Sciences Institute (CASI) to develop a deeper understanding of canine nutrition.
theRAWproof, established in 2020, focuses on tailoring nutrition-based raw food diets to individual pets, considering factors like breed, size, age, and health needs. Each diet plan is meticulously crafted following a comprehensive assessment of the dog’s profile and personality.
Despite her dedication, challenges arise, especially with picky eaters and impatient owners seeking instant results. Chia emphasizes the importance of patience and understanding, highlighting that nutrition is a gradual process.
Transitioning from a corporate job to theRAWproof, Chia finds fulfillment in improving dogs’ health and enriching the lives of their owners. For her, it’s not just about feeding dogs but nurturing valued family members.
